![]() ![]() This Film medium campaign is related to the Other industry and contains 1 media asset. It was created for the brand: Downy, by ad agency: Nice Shoes. When she walks in, he recommends she use Downy Unstopables Fabric Fresher on fabrics she cannot wash, like curtains, rugs or pantsuits made of rugs. This professional campaign titled 'Behind Closed Doors' was published in United States in November, 2021. Actor Tituss Burgess sits on a womans couch. In addition to VFX, the creative studio provided colour, editing and finishing for the spot. ![]() ![]() To relay dynamism to the already vivid spot, whilst also keeping a contemporary feel, the team at Nice Shoes produced a mind-blowing CGI world that supported the extraordinary staging of the directors. The spot brings 90s pop culture to life - from the actors’ costumes and set colours to the music used in the spot: La Bouche’s famous ‘Be My Lover’. In the spirit of Downy’s campaigns, the ad focuses on fun and exciting times. The viewer is quickly transported behind the closed doors of Downy’s playful and exciting world. The woman takes a whiff from the container and begins to fold her laundry with a smile, while Downy prompts potential customers to shop online and presents a less fragrant option. The story then flips, however, as bright neon light shines through the closet doors, summoning him to reach for a particular shirt. Downy features a woman who's unhappy with the way her clean clothes smell, as it says with its Unstopables in-wash scent boosters product, articles of clothing stay fresh for up to 12 weeks. The 30” spot, directed by Aircastle through Rattling Stick, opens on a typical everyday scene a man sitting in his bedroom. ![]() The woman sniffs the bottle and smiles as she starts to fold her laundry, while Downy tells potential customers to. It says that its Unstopables in-wash scent boosters keep clothes smelling fresh for up to 12 weeks. The creative studio provided end-to-end post production for the campaign, entitled ‘Behind closed doors’. Downy Unstopables Commercial Actress: Downy shows a woman who doesn’t like how her clean clothes smell. customers.” The company this year “wants to get across a more specific message than it delivered in its debut” ( WALL STREET JOURNAL, 12/8).To release the ‘Unstopable’ freshness in the latest ad for fabric softener Downy, production company Townhouse and advertising agency Grey have teamed up with Nice Shoes. Competition for Downy includes Tide, Gain Detergent, Arm & Hammer Laundry, All Laundry Detergent, Bounce and the other brands in the Home & Real Estate: Laundry Detergents & Fabric Softeners industry. Check out Downy Unstoppables' 2023 Super Bowl commercial below: Downy McBride loves Unstopables now and soon you will too. In the past 30 days, Downy has had 7,929 airings and earned an airing rank of 86 with a spend ranking of 40 as compared to all other advertisers. The ad “features the unnamed celebrity spokesman, who appears to be masking his voice with a southern accent as he wears the test hoodie over his head.” The mystery “aims to build suspense for the eventual spot” - though P&G and Saatchi claim that it could “always not happen if the celebrity isn’t convinced the scent has lasted.” Downy Unstopables previously ran a “prominent” Super Bowl pre-game commercial during its launch year in 2012 featuring Amy Sedaris “in a play on the famous 1979 Coke Mean Joe Greene Super Bowl spot.” However, it “hasn’t previously run an ad during the game.” Details on the length of the spot and placement in the game “remain to be determined” ( AD AGE, 12/12).īACK FOR MORE: The WALL STREET JOURNAL’s Megan Graham reports shopping platform Rakuten “plans to return as a Super Bowl advertiser in February to highlight how it can help consumers save money shopping during an uncertain economic time.” The company aired its first ad in the game earlier this year in order to “raise its awareness with U.S. Proctor & Gamble has been a regular during the big game of the year and is back to promote Downy Unstoppables with comedian Danny McBride leading the way in a funny advertisement. Unstopables “revealed its first ad in a two-month campaign from Saatchi & Saatchi” today, leading up to the game on Feb. Unstopables revealed its first ad in a two-month campaign from Saatchi & Saatchi today, leading up to the game on Feb. Procter & Gamble Co.’s Downy will “run its first Super Bowl ad in February for its Unstopables laundry scent booster,” according to Jack Neff of AD AGE. Procter & Gamble Co.’s Downy will run its first Super Bowl ad in February for its Unstopables laundry scent booster, according to Jack Neff of AD AGE. ![]()
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